Explain why it is important for companies to demonstrate their social responsibility through sustainability, green marketing, and cause marketing. Refer to both articles listed. Would such efforts make you more or less likely to buy from these brands? Why?
Assignment Question Prior to beginning work on this discussion forum, Read Chapter 10 of the course text, Principles of Marketing adidas: Live Your Passion for Sport and Make the Planet More Sustainable, and Strengthen Your Customer Relationship by Asking, ‘What Are We Doing for Others? ’Links to an external site. To demonstrate their social responsibility, … Read more