Navigating Challenges and Strategies in the Luxury Fashion Market Case Study
Introduction Coach, Inc., an iconic luxury brand, finds itself at a crossroads, grappling with an array of challenges, primarily a dwindling market share and mounting competition. This paper embarks on an exploration of the intricacies of Coach’s pricing strategies, the intricate interplay between pricing and brand perception, and a meticulous scrutiny of the efficacy of … Read more