Discuss why and how certain people have the ability to influence and impact consumer behavior, and a firm’s decision on how to brand its own product(s).
Discussion Requirements Discuss why and how certain people have the ability to influence and impact consumer behavior, and a firm’s decision on how to brand its own product(s). Have we become so gullible and naive as a society? For your own particular Final Project, who would be an ideal influencer to sign up for promoting … Read more