Explain why it is important for companies to demonstrate their social responsibility through sustainability, green marketing, and cause marketing. Refer to both articles listed. Would such efforts make you more or less likely to buy from these brands? Why?

Assignment Question Prior to beginning work on this discussion forum, Read Chapter 10 of the course text, Principles of Marketing adidas: Live Your Passion for Sport and Make the Planet More Sustainable, and Strengthen Your Customer Relationship by Asking, ‘What Are We Doing for Others? ’Links to an external site. To demonstrate their social responsibility, … Read more

Discuss the use of marketing research to be used to gather information on present or potential customers.

Assignment Question Q1. Discuss the use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? Outline a marketing research process, including data- gathering techniques (survey, observation, etc.) (Ch.4) Q2. Explain several external forces (political/legal, … Read more

The Psychology of Menu Design: Influencing Consumer Choices and Spending Behavior Analytical Review

In recent years, the culture of dining out has grown substantially, becoming an integral part of modern society. Notably, the average Canadian family’s spending on restaurant meals has increased, with projected expenditures of $7,049 for this year, surpassing the previous year’s spending by $208 (Dalhousie University, 2018). This rise in dining-out expenditures raises an important … Read more

Discuss the changes in Consumer Behavior from from the 1950s to the 2020s.

-Write one-page maximum on the changes in consumer brand attitudes from the 1950s to the 2020s. – Write another one-page maximum on the changes in consumers customer satisfaction from the 1950s to the 2020s. Please use my example attached as a guideline for your work. You must follow these specific instructions on the format!!! (if … Read more