What additional strategies could the company adopt to secure or sustain competitive advantage?
Read in your textbook Case #4, “iRobot in 2019: Can the Company Keep the Magic?” and watch the following three videos. New Roomba Vac Maps Your House with Its Camera iRobot CEO gives a Sneak Peek of Roomba’s New Product Lineup Too lazy to mow the lawn? Roomba reveals Terra “Lawnbot” that can do it … Read more