Explain whether you will focus on business-to-business (B2B) or business-to-consumer (B2C) markets.
Part III In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part III, make certain to include the sections listed below in your marketing plan. Segmenting, Targeting, Positioning, and Differentiation Identify the specific segmentation strategies that you will use. … Read more