Review the video interview with Lisa Bacon, Senior Director Marketing and New Product Planning at Enzyvant, the lecture by Mike Myers, the links below, and any outside resources.

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Review the video interview with Lisa Bacon, Senior Director Marketing and New Product Planning at Enzyvant, the lecture by Mike Myers, the links below, and any outside resources.

Links:
What is brand positioning?

Brand Positioning: Definition, Importance, Examples and Steps by Hitesh Bhasin, Marketing91:

Brand Positioning: Definition, Importance, Examples and Strategy Steps


Brand Positioning Statements by Merlin One:

Brand Positioning Statements (with 8 Examples)

Memo Topics:

Utilizing the positioning template available please provide two positioning statements. Note: Utilize the positioning template as a guide to inform each area of your positioning statements.

Positioning #1 pick any hospital, physician group practice, or healthcare insurance agency and develop its positioning utilizing the template. Then explain in a paragraph in memo format why the positioning youve developed is appropriate for the brand selected.

Positioning #2 pick any pharmaceutical product, medical device, or wearable healthcare technology and develop its positioning utilizing the template. Then explain in a paragraph in memo format why the positioning youve developed is appropriate for the brand selected.

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