United Cereal: Lora Brill’s Eurobrand Challenge Due 08/31 For questions 2,3 and 4, include inputs from Step 6 in the Strategic Planning Process (module 9) in your answer (but dont limit your answer to only that, there are other inputs in the case). 1. Do Business Environment / Doing Business In for France and do cultural comparison using France and the US, identifying any changes in management style for an American manager in France. 2. As Lora Brill, would you authorize Jean-Luc Michels request to launch Healthy Berry Crunch in France? Explain. 3. What do you think of Brills Eurobrand proposals? Should she authorize launch of Healthy Berry Crunch as a Eurobrand? What concerns do you have? 4. What do you recommend and how might United Cereal implement your recommendations? A good order for doing a write-up is: 1) Culture 2) Business Environment 3) Case Summary 4) SWOT 5) Case Analysis 6) Case Questions
