MARK901 Assignment 1 Guidelines It’s an essay report: MAXIMUM of 3000 words • This is required to review at least two research articles on one specific topic (topic is : digital marketing in Dubai markets during covid-19) from academic peer reviewed journals on the topic of digital marketing. • The articles must be published between 2016 and 2022. • it’s to review the article’s main findings and report this to the class while also reflecting on how digital marketing has evolved over the years • include theories: ( possible points ) 1. marketing process and its Impact of Technology on Marketing in dubai markets 2. what sort of Media in Digital Marketing used and how Digital Marketing trends Today 3. Digital Marketing Framework works in Dubai markets with which Platforms introduced in Dubai markets today 4. How is the customer relationships with their behavior in the market before and during covid-19 that capture value from customers 5. Digital Marketing Mix 7Ps ( how 7Ps: Price, Product, People, Promotion, place, process, physical evidence) working in Dubai markets 6. What type Digital Revenue Models working in Dubai markets and how its impact in Dubai markets in terms of B2B and B2C • Use Harvard referencing style REQUIREMENTS: • What are the key research questions addressed • What is the methodology applied • Reflect on the results of the studies • Discuss and reflect on the implications of the findings • Report presentation and professionalism including grammar, spelling and formatting • Reference to theory
