Review Chapter 8 in the Loeb text for insights into community mobilization and related influences on decisions for publicity campaigns.
Select a current or relatively recent example of a publicity campaign associated with a social issue in which you are interested or involved.
Evaluate the publicity campaign. What mediums, messages, and techniques did the campaign employ, and how did these make it effective?
Your response should contain at least two significant paragraphs. Read the Discussion Rubric, as it will inform your writing. Important Note: The Discussion Spark and the weekly Discussion topic below will be graded together. You will see one score in your My Grades area.
What types of publicity campaigns have you seen? Did any publicity campaign have an great impact on you? Why or why not?
