Gather as much pertinent information as you can and critically analyze the campaign. While your paper will include a description of the situation, strategy and tactics, the majority of your essay should be devoted to evaluating, not describing, the campaign. Explicitly refer to the relevant course concepts as you address the following questions:
What research informed the campaign? Discuss external and/or internal factors relevant to the campaign.
What seem to be a goal and objective(s) of the campaign? Who was the primary public for the campaign? What are their relevant characteristics?
How was the campaign implemented? What tactics were used?
How was the campaign evaluated? Was it successful? What recommendations would you make if this organization were your client?
