DISCUSSION FOUR CONSIDERATIONS Mobile vs. traditional computer access platforms determine how and impact why consumers seek online content. For example, research indicates that the intent of a mobile web consumer conducting an online search is typically more focused and specific than that of a user sitting in front of a computer. Internet Marketers maximize relevance and receptivity by making it a priority to match the intent of consumers with promotional content. As technology evolves and mobile devices become increasingly integrated with location-based services, consumers are sometimes offered SMS advertisements or banner ads on their mobile devices from stores as they are shopping. This strategy is designed to engage consumers while they are taking action associated with a specific intent. For example, if a consumer enters a grocery store, it is likely that they plan to purchase groceries. Technological differences in different parts of the world also impact mobile marketing initiatives and this discussion will analyze how and why technology impacts consumer behavior and facilitates mobile marketing initiatives. This discussion will consider how shifts in access platforms as well as technological variation between countries and cultures impact the ability of Internet Marketers to engage consumer intent and facilitate consumer action. DISCUSSION FOUR: POST ONE QUESTIONS Mobile vs. Traditional Internet Context What is the difference between mobile vs. traditional computer access and why is this distinction important to Internet Marketing? How do technological differences between countries in different parts of the world impact mobile marketing tactics that can be applied by Internet Marketers?Show more
