Imagine you are a SMM consultant and the Stephen Foster State Park has asked you for SMM ideas for the FLORIDA FOLK FESTIVAL hosted on the Park’s grounds in May.
Florida Folk Festival, to some, sounds like it is only a folk music event when it is actually a celebration of Florida Folklife. Yes, there is some folk music but they are so much more. Just about every genre of music, great food, family friendly, tons of fun activities. ‘Folk’ is anything that is not classically trained, whether it be music, food, art, tradition, or story telling.
Your task as a consultant is to research the Festival for background info and research a few other Festivals as a comparison. Then select one of the suggested target markets to research for the FOLK Festival. The Festival would like to target young professionals and/or families with children. How do you reach either of these target markets through Social Media Marketing? What about this event would be a draw to the target market?
Research the target market(s), where are they and how do you reach them? What SM platforms does the Festival already use, what frequency of posting? How can they improve what they are already doing? What marketing techniques should they use, what tone in posts, slogans and so on. Give lots of examples, details, suggestions.
Complete this discussion as a capstone assignment. You should apply all the core concepts you’ve learned from your textbook as well as the marketing applications you learned by studying your project companies and from our discussions.
