Using a Product Expansion Strategy to Lift Sales. [online] Available at: https://www.jumpworks.co.uk/on-the-grid-using-a-product-expansion-strategy-to-lift-sales/. Icmrindia.org. (2019). CreditEase – Fintech Innovations and International Expansion.

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Harvard referring: Jumpworks – Leading Business Automation Experts. (n.d.). On The Grid: Using a Product Expansion Strategy to Lift Sales. [online] Available at: https://www.jumpworks.co.uk/on-the-grid-using-a-product-expansion-strategy-to-lift-sales/. Icmrindia.org. (2019). CreditEase – Fintech Innovations and International Expansion. [online] Available at: https://icmrindia.org/casestudies/catalogue/Business%20Strategy/creditease-enabling-financial-inclusion-excerpts.htm#expansion [Accessed 2 Nov. 2021].

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