Course/Programmer: BA Business Studies Level: 6Module Title: Global Strategic Management Assignment titles: Individual Report Please follow the assignment structure and layout. from the attached paper. All references need to be findable, attach a link to online references wit the date of access.TASK“Ted Baker:
What went wrong for the fashion label?”, Weitzmann, Deborah,
accessed on 3rd September 2024. Please go through this article and other articles on Ted Baker as the US firm Authentic Brands Group which owns the intellectual property for Ted Baker has invited you to produce a comprehensive strategic report for the company by answering the below questions.A) Undertake internal and external (Micro and Macro) analyses of the business and highlight various factors that the company needs to consider in their main business strategic approach. (800 words)B) Identify the current business strategy the company is using and highlight the strengths and weaknesses of it and what led to its downfall. (600 words)C)
Use appropriate strategic model or theories like ANSOFF Matrix and Blue Ocean to develop a new business strategy for the company. (600 words)D) What are the challenges that the company faces when changing to the new strategy? Use an appropriate change management theory to evaluate how those challenges can be overcome.. (600 words)Use the remaining 400 words for your introduction and conclusion
