In this assignment, you will continue drafting your plan to launch a new product or service. You will now write sections that describe your growth strategy, leadership team and key roles, and marketing plan. You will then write an Executive Summary that will serve as an introduction and overview of your business plan.Finally, you will assemble all of the content from your three assignments into your Final Business Plan for submission, using the applicable Business Plan Template provided below to organize all your content.Final SectionsIn Assignment 3, you will complete the final three sections of your Business Plan:Section IX: Growth Strategy / Impact PlanSection X: Management Team / Leadership Team and Key RolesSection XI: Marketing PlanAfter all sections of the business plan are drafted, you will write your Executive Summary. This text will be placed at the start of your paper, as Section I,
but it is written last because it is an overview of the whole Business Plan.Continue to use the same big idea that you used in Assignments 1 and 2. As before, you will follow the instructions for you will continue to work with the section that matches your chosen Option.Option B – EntrepreneurEXECUTIVE SUMMARYWrite a one- to two-page overview, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include a key point from every section in the plan.GROWTH STRATEGYCompare your strategic position in the market with your competitors.How will you develop a loyal customer base for the products or services you sell?How fast will you grow?Where do you believe you can expand your business? – i.e., geographic areas, new markets.How do you believe you can expand your business? – i.e., additional products and services, mergers, new industries, etc.MANAGEMENT TEAM and KEY ROLESProvide a list of the key management roles. key management roles. Use the link to the O*NetOnline.org website in your Week 9 Materials to research this topic.For each key role, define the job requirements for the role.
NOTE: Review your Organizational Chart, in Section II of your Plan, to be sure it is compatible and consistent with your key management roles in this Section.MARKETING PLANProvide a detailed marketing plan. Be sure to include both a Promotions Strategy and a Marketing Strategy.In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Week 9 Materials.
