Read the following paper (attached) and answer Questions 1 to 3.
Ling, G. Y., Yuang, G., Zhicheng, G., Xuan, G. T. X., Maharani, C. D., Genira, C. F., Tyagi, N., &
Saidhanyakumar, M. (2023). Analysis of factors affecting brand loyalty: A study of Coca-Cola.
Asia Pacific Journal of Management and Education (APJME), 6(3), 16–29.
https://ejournal.aibpmjournals.com/index.php/APJME/article/viewFile/2635/2195
Question 1 (550 words)
State which research design is being used in Ling et al. (2023). Explain your answer by discussing
the difference between exploratory, descriptive and causal research.
State ONE advantage and ONE disadvantage of the stated research design with examples.
Notes: Please refer to the notes attached
Excellent description
of three broad
categories of research
designs.
Strong explanation of
the research design
used in the paper.
Excellent description
of the advantage and
disadvantage.
Question 2 (425 words)
Based on Figure 1 on page 24 of the paper, suggest ONE research objective of the paper. State the
FIVE research hypotheses and identify the independent variable(s) and dependent variable(s) for
each of the hypotheses.
Notes: Please refer to the notes attached
Strong suggestion of
the research objective.
Excellent description
of hypotheses,
independent and
dependent variables.
Question 3 (425 words)
Based on the variable definitions provided in the literature review, propose THREE real-life
scenarios illustrating how Coca-Cola might increase brand loyalty.
Notes: Please refer to the notes attached
• Strong linkage with the
literature review.
• Excellent description
of real-life scenarios.
