Corporate Image/Identity for Costco Corporations can benefit from having a strong and positive corporate image and/or identity.

Topic: ) Corporate Image/Identity for Costco
Corporations can benefit from having a strong and positive corporate image and/or identity.
Typically the corporate image is respected or admired by those in the demographic(s) who
purchase/use their products or services. Costco is considering a corporate rebranding or
update to their corporate image.

The body of your report will be 4-5 pages, single-spaced. You may include one page of visuals –
graphs, tables, charts, etc. You must include one visual in your report. Report components and a
report example are detailed in course documents and Chapter 15 of your textbook.
1. Title page
2. Letter of Transmittal
3. Table of Contents and Figures
4. Report
5. Reference page

APA Formatting and Citations
You must use a minimum of three credible sources, including one scholarly (written by academic
experts) and one professional source (written for people who work in a certain field). The library
offers free access to many online sources and databases, as well as printed sources. Your
information must be from reputable sources (i.e. found from the library databases or other
published sources) within the last five years.

Introduction – ½ – ¾ page
The introduction should include your research question/problem statement, narrowed,
focused, and clearly stated; a scope statement (specifying exactly what you are including and
excluding), and the purpose of the study – i.e., why the company has hired you as a consultant.
Also, briefly describe your research strategy along with what indexes and databases you
searched. Do this in such a way that the company’s board of directors will feel confident that you
are systematic in your approach, and that your information will be complete, accurate, and
relevant.
Use meaningful headings and sub-headings in APA format to help your reader follow your
report. Remember to define any new terms that the reader won’t immediately understand. As a
transition to the report body, give the reader a brief preview of the way your report body will be
organized. (Assume some knowledge on the part of the board; these people are business
professionals after all. Keep your audience in mind; otherwise your report may be too long and
too elementary.)
Research Findings – 3 pages
Again, use a system of APA headings and sub-headings and at least one figure/exhibit (visual/
graphic/table). See Table 11.2 in your test regarding visuals. Use no more than one short, direct
quotation. Be sure to cite all ideas and paraphrasing to avoid plagiarism. Review the questions
listed below your topic to give you some guidance for the body of your report.
Conclusions and Recommendations – 1-1 ½ pages
Summarize each main section and any inferences you can draw on the basis of the summary in
your conclusion. Include your recommendation(s) after the conclusion section. This should be a
strong finish, using persuasive writing to convince the board to adopt your recommendation(s).
Cite benefits to the company, both direct and indirect.

I’ve attached an outline that can be followed when writing

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