Critically analyse and discuss the Customer Based Brand Equity model in a 2024 context.

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Students will answer one question from a list provided which will require them to critically analyse and discuss the Customer Based Brand Equity model in a 2024 context.

These will be around how effective are CBBE models in a 2024 context, and can it still be used to help create an effective positioning strategy by brands?

Consider how brand imagery reflects any broader impact of cultural, societal and other issues on how CBBE models are applied by brands, especially in a Canberra or Australian context.

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