Assignment Question
4.1. Summative Assessment1 Written Assignment: Individual Task S
tudents select a real multinational organisation and identify one strategic issue in this organisation. Students should provide a comprehensive internal and external analysis of this organisation and analyse the position of this organisation on the market. Moreover, students must introduce a prescriptive analysis of the strategical issue encountered. To accomplish this project, each student must write a mini research paper on a multinational organisation of their choice (regardless of its size)
Task 1: Select multinational organisation for extensive analysis. Students may select any sector of the economy and any country. Objectives This assessment activity is a research essay designed to examine the student’s ability to apply strategic management concepts into a real-life organisation using various theoretical frameworks from the module. Write a judgment using pertinent modules ideas on how the company’s strategic objectives are set in the context of its vision and mission;
Task 2: Identify the major strategic issue the organisation faces as it strives to develop and preserve competitive advantage. Objectives Critically engage with the key issues in building strategical analysis.
Task 3 Student must conduct internal and external analysis and provide all the evidence by gathering information from websites journals and articles. Objectives Utilize the right approach in conducting an internal analysis of the organisation by comprehensively using various internal elements that need to be considered in strategic
Written Assignment: In the second assignment students work on the same organisation and research data that can allow them to design an appropriate strategy. Students then develop a strategy for this organisation and describe main implementation stages of this strategy. planning such as cost and marginal analysis, profit maximisation, accounting ratios, value chain and others. Gather and interpret relevant data by using companies balance sheet, return on revenue, growth rates, ratings and other data analytics tools to enhance the strategical analysis and assimilate facts with evidence Task 4 Conduct a Formative Evaluation of the company position based on the external and the internal facts and information gathered in the previous task. The formative analysis should follow the PEST and the SWOT models. Students must illustrate the model’s matrix and narrate the status of the company. Objectives Interpret and use relevant market data to assess the company’s position Demonstrate theoretical frameworks with practical application Task5 Conclude the essay with a prescriptive analysis for the organization. Objectives Use the sense of creativity in proposing the right strategic management approach Guidelines The following guideline describes the chronological order of the main requirements. Students must follow the instructions below to present a high-quality outcome.
Select an organisation with adequate public information to do the study, such as yearly reports and an informative website. It may also make sense if the organisation is well-known enough that stories about it are written in the business and general press. The essential requirement is that the organization chosen should exist and is presently trading. It must have enough history and data to assess its current situation. Pick an organisation that is dealing with a strategic challenge (Highly advised). The more clearly identified issue, the better. For instance, if the competition increases during the recession, many firms will be impacted. Yet, if we know that the increased competition is due to for example, poor management, innovation etc. then it will be more helpful for the group to focus their analysis. Companies with several market shares and divisions are not recommended. This will not lead to an effective study and students might lose marks. These strategic issues addressed must be both internal and external, and may involve things like innovation, supply chain management, low-cost production, strategic partnerships, the creation and preservation of important resources and competencies, the threat of new entrants and replacements, and so on. Most organisations will have to focus on more than one significant strategic problem, and these challenges are usually related. Based on task 2 and 3, the reader must see a well-connected analysis. The analysis should be very descriptive in task 2. In other terms, the students must make sure that they are explaining to the reader what happened to the firm. While in task 3, the reader should see more of a diagnostic study. The student should be investigating the reasons behind the challenges encountered by the firm. In the formative evaluation, the writers should follow the PEST and the SWOT analysis in order to identify the prospective future of the organization’s path.
That would mean, they need to answer the question below: What might happen in the future, if the firm continues to follow the same strategical approach? ton Lastly, the reader must see a prescriptive analysis of the firm. The students should elaborate about the suggestions and the proposal that would strength the current firm status. Note You can select a firm with strategic issues that has been already resolved in the past. Yet, your approach to addressing it and your prescriptive study must be different.
Format and Structure ▪ The essay should include 2000 words ▪ The word count does not include the bibliography Reference and source ▪ Referencing style required is the APA style
