Write a research paper on the topic, “What to look for in a CRM system purchase?” Purchasing a CRM System A company is considering three vendors for purchasing a CRM system: Delphi Inc., CRM International, and Murray Analytics. The costs of the system are expected to depend on the length of time required to implement the system, which depends on such factors as the amount of customization required, integration with legacy systems, resistance to change, and so on. Each vendor has different expertise in handling these things, which affect the cost. The costs (in millions of $) are shown below for short, medium, and long implementation durations. Use the Excel template Decision Analysis to identify what vendor to select and clearly explain your recommendation. Decision Alternative Short Medium Long Delphi, Inc. $4.00 $5.50 $8.00 CRM International $6.00 $4.25 $6.50 Murray Analytics $4.50 $5.00 $7.20 Instructions: The exercise is located on page 110 of the textbook (51.4.4). Support your statements using scholarly references (APA style). Remember to cite your references and to reference your citations (using APA style). Use APA style for your document. Your document will be checked for similarity and AI-generated text.
