Discuss about Nestle’s internationalisation strategy for breaking into the Brazilian market.For the individual assignment, you will continue to work on your chosen firm, but, as the component title suggests, you will address this piece of work individually. You are required to write a concise essay of no more than 2500 words (excluding references, appendices, and tables). You might want to make use of the research gathered for and used in the presentation, but you need to expand upon this with your own individual research.Your task is to take the empirical data you presented in your group presentation and turn it into an academic essay which engages critically with academic international business literature on internationalisation (such as Dunning’s OLI, the Uppsala School, Global Value Chains).The group presentation focused on the internationalisation of your firm. The essay will now focus on the internationalisation process and the academic theories developed to understand them. You will use your firm as a case study to illustrate your arguments around these topics.Upon successful completion of this assignment, you will achieve the following learning outcomes:- the capacity to contribute to the development and review of international business strategy;- skills to evaluate critically functional activities of international business organizations;- a deeper understanding of international business;- practised your analytical and transferable skills through written work.You should present your work typed, using Microsoft Word, and in essay format. It should be referenced correctly in line using the Harvard referencing style.Your essay will be assessed against the following criteria:-The extent to which your essay addresses all aspects of the brief. It should avoid focusing on data and description, instead using academic literature critically.-The quality and range of resources used to analyse the company and its internationalisation strategies.-The quality of the analysis undertaken and the use of that analysis to produce reasoned and justified evaluations.-Structure, quality, and clarity of presentation: logic of essay structure, quality and clarity of written English, adherence to correct labelling and referencing procedure, and general neatness of presentation.There is no specific number of resources but we expect you to include some factual information on your firm (drawing on reliable data sources), but the emphasis of the essay should be on the IB theories and your citations and reference list should be heavily weighted towards academic literature (books and journal articles). You are expected to cover the core reading as a bare minimum. The report should also emphasizes the limits and criticisms of theories (such as OLI paradigm) applied to the expansion of Nestlè in Brazil.
