After reading Chapter 8 and looking through the PowerPoint for this chapter, what concept(s) stood out to you the most? What are you most excited about learning from the chapter? What concepts from the chapter will you utilize this semester for your Marketing Research project? In this post, please discuss why this topic is important to you. This post should be an educational advancement and not just “I like quantitative or qualitative research”. Please explain why you like this topic in detail. Note, we will not have quizzes this semester, so this is your chance to show you read and understand the material and can apply this concept to your semester long project. After posting your response, please respond to one classmates post. Your grade will be dependent upon your posts educational advancement and a response to a classmates post. This discussion post is worth 10 pts.
