Introduction
In your psychology career, you may find yourself working for an agency or organization that offers medical, counseling, or behavior analysis services, and you may be asked to design literature or marketing materials to promote these services in your community. Not only will you need to have strong communication skills, but you will need to understand human development, which will help you design effective services and meet the needs of children, families, and people of all ages.
For this assessment, you will practice these skills by designing a brochure for the Riverbend City Child Development Center that advertises a service of your choice.
Preparation
In your psychology career, you may find yourself working for an agency or organization that offers medical, counseling, or behavior analysis services, and you may be asked to design literature or marketing materials to promote these services in your community. Not only will you need to have strong communication skills, but you will need to understand human development, which will help you design effective services and meet the needs of children, families, and people of all ages.
For this assessment, you will practice these skills by designing a brochure for the Riverbend City Child Development Center that advertises a service of your choice.
You will need at least three resources to support your brochure: One to support theory, such as a textbook or other professional source, a scholarly article to support the effectiveness of the service, and a professional code of ethics.
Choose one service as the main focus of your brochure. Some ideas are:
Mental Health / Psychological Counseling.
Applied Behavior Analysis.
Play Therapy.
Psychological Testing.
Parenting Classes.
Speech Therapy
Support your service with at least one scholarly source (peer-reviewed journal article). The following resource can assist you with how to find sources in the Capella library:
Bachelor’s in Psychology Library Research Guide: Finding Articles.
If you need help on creating a brochure in Word, watch the following tutorial.
How to Make a Brochure in Microsoft Word [Video].
Using the Brochure Template [DOCX], complete the following:
Design the brochure for an audience of parents with young children.
Choose a service that you would like to advertise.
Describe the benefits of the service.
Support your description with scholarly research.
Connect your service to a psychological theory or perspective.
For example, how would an after-school program connect to cognitivism?
Apply information from the APA code of ethics:
APA Code of Ethics.
Be sure to include information from the confidentiality, advertising, and therapy sections.
Information from the confidentiality and therapy sections can be provided via a disclaimer or small print.
The information from the advertising section should be applied to the way you design the brochure and the information you chose to include.
Submit the completed brochure as your deliverable for the assessment.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
Competency 1: Apply information literacy skills to topics in human lifespan development.
Support claims with scholarly sources.
Competency 2: Interpret human behaviors using theories of human lifespan development across developmental domains.
Differentiate the discipline of psychology from other disciplines.
Describe key characteristics of a cognitive, biological, or sociocultural service.
Competency 3: Explain research found in scholarly articles related to human lifespan development.
Describe the value and limitations of a psychological theory related to lifespan development.
Competency 4: Apply ethics to problems in human lifespan development.
Apply the APA code of ethics when designing and including information for a psychology-related service.
Competency 5: Communicate with clear purpose, organization, evidence, tone, and sentence structure.
Write for the specific audience of parents with young children.
Organize information to fit the purpose of advertising a service.
Include APA-style citations when including references.
Physical Development
Read the following chapter to explore aspects of physical development in the first two years, such as major body changes and brain development. You will also learn about the dynamic systems theory of motor development and the differentiation theory of perpetual development.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 4, “Physical Development in Infancy,” pages 103–138.
Cognitive Development
Cognitive development relates to the development of how we think. Read the following chapter, which explains various theories on cognitive development, such as Piaget’s sensorimotor stage changes in theory and attention, Vygotsky’s zone of proximal development, and theories of language development.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 5, “Cognitive Development in Infancy,” pages 139–166.
Emotional and Social Development
Read the following chapter in your textbook to learn about theories related to emotional and social development such as Erikson’s stages of basic trust, and the development of basic emotions, attachment, and self-awareness.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 6, “Socioemotional Development in Infancy,” pages 167–196.Physical Development
Read the following chapter to explore aspects of physical development in the first two years, such as major body changes and brain development. You will also learn about the dynamic systems theory of motor development and the differentiation theory of perpetual development.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 4, “Physical Development in Infancy,” pages 103–138.
Cognitive Development
Cognitive development relates to the development of how we think. Read the following chapter, which explains various theories on cognitive development, such as Piaget’s sensorimotor stage changes in theory and attention, Vygotsky’s zone of proximal development, and theories of language development.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 5, “Cognitive Development in Infancy,” pages 139–166.
Emotional and Social Development
Read the following chapter in your textbook to learn about theories related to emotional and social development such as Erikson’s stages of basic trust, and the development of basic emotions, attachment, and self-awareness.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 6, “Socioemotional Development in Infancy,” pages 167–196.
The early childhood stage starts from toddlerhood up until about six years old.
Physical and Cognitive Development
There are many physical and cognitive changes occurring in early childhood, such as gross- and fine-motor skill development, and development of vocabulary, conversation, and language. Read the following chapter in your textbook to dive deeper into these aspects as well as explore Vygotsky’s views and perspectives on development in early childhood, and a perspective on Piaget’s pre-operational stage.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 7, “Physical and Cognitive Development in Early Childhood,” pages 197–231.
Emotional and Social Development
At the early childhood stage, children are going through personality changes as well. Their development of self-concept and self-esteem are emerging, and there are changes in expressing emotions. The following chapter in your textbook explores these concepts further along with emergence of gender identity, friendships, and social interactions. It also discusses features of psychoanalytic, social learning, and cognitive-developmental approaches to moral development.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 8, “Socioemotional Development in Early Childhood,” pages 232–266.The early childhood stage starts from toddlerhood up until about six years old.
Physical and Cognitive Development
There are many physical and cognitive changes occurring in early childhood, such as gross- and fine-motor skill development, and development of vocabulary, conversation, and language. Read the following chapter in your textbook to dive deeper into these aspects as well as explore Vygotsky’s views and perspectives on development in early childhood, and a perspective on Piaget’s pre-operational stage.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 7, “Physical and Cognitive Development in Early Childhood,” pages 197–231.
Emotional and Social Development
At the early childhood stage, children are going through personality changes as well. Their development of self-concept and self-esteem are emerging, and there are changes in expressing emotions. The following chapter in your textbook explores these concepts further along with emergence of gender identity, friendships, and social interactions. It also discusses features of psychoanalytic, social learning, and cognitive-developmental approaches to moral development.
Santrock, J. W. (2021). Life-span development (18th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 8, “Socioemotional Development in Early Childhood,” pages 232–266.
