Compare and contrast Starbucks’ international expansion experience in Italy versus its experience in Australia.

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Words: 261
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https://www.youtube.com/watch?v=_FGUkxn5kZQhttps://www.youtube.com/watch?v=_FGUkxn5kZQhttps://www.youtube.com/watch?v=_FGUkxn5kZQ

https://www.youtube.com/watch?v=f9zTwJB47OYhttps://www.youtube.com/watch?v=f9zTwJB47OYhttps://www.youtube.com/watch?v=f9zTwJB47OY

Take a look at the videos on Starbucks in Italy, and Starbucks in Australia, and answer the following questions.
1. Identify 3-4 issues or challenges faced by Starbucks as it attempted to enter and grow within the Australian coffee industry. What did they seem to understand about this market and what did they completely misjudge? Please draw from your understanding of the pressures faced by firms as they enter foreign market space and choose a strategy (i.e., pressures for local responsiveness or pressures for global integration) to answer this question.
2. Compare and contrast Starbucks’ international expansion experience in Italy versus its experience in Australia.
3. Why do you think they have been more successful when they entered the Italian market a second time? Take a look at the videos on Starbucks in Italy, and Starbucks in Australia, and answer the following questions.

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