Objective: Brand design Past and Present
This project may be done in one of 2 ways: Compare a designer across brands OR compare a brand and the aesthetics of 2 creative directors. You may choose your own but I have provided some examples below.
Compare and Contrast:
Company/designer overview and profile
Overall aesthetic
What the brand/designer is doing well from a Marketing Perspective, what they could be doing better
Communication Strategy
Who, What, Where
Target Audience + your personal interaction
Words + images you associate with the brand
Brand Perceptions and what formed them (for you)
How the brand makes you feel
Products/Services and pricing
What differentiates them from the previous designer or previous brand
Virgil Abloh – Louis Vuitton/Off-White
