You have been hired to improve the website of a small business.
A. Discuss in detail the specific steps that you will take to increase traffic to your website. In this context:A. Discuss in detail the specific steps that you will take to increase traffic to your website. In this context:
Give examples of the Keywords that you will use and provide rationale along with an example of an ad copy that you will use to highlight an offer .
What steps you will take to reduce the ‘bounce rate’ of your website
B. Discuss in detail how you can use specific Search Engine Optimization tools to gauge the effectiveness of your website and its web content.B. Discuss in detail how you can use specific Search Engine Optimization tools to gauge the effectiveness of your website and its web content.
Identify the tools and give examples of how you would implement them.
Discuss how you will measure the effectiveness and what you will do with that information.
Executive Summary is not required
Resources:
Week 9 notes attached
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https://www.youtube.com/watch?v=bE6Uy6Okhgkhttps://www.youtube.com/watch?v=bE6Uy6Okhgk
