Use the prominent business Amazon and imagine you are a brand or product manager for that prominent business.
You and your marketing staff have been tasked with selecting a target market to market your product or service. You must direct your staff to effectively determine the brand’s positioning.
Develop a summary for your selected business that includes the following:
The business name and description
An assessment of the brand’s positioning
Proposed marketing staff positions and duties
An assessment of different segments that might exist in the company’s target market
Details of customers and potential customers who represent the company’s market segment and how you plan to analyze their behavior
A SWOT analysis on your focus business and its competition
Write your summary in a 350-word Microsoft Word document.
