1) Is the soft drink industry profitable? Why? (To answer this question, conduct 5 forces analysis.) 2) Which one is more profitable? Producing concentrate or bottling cola? Why? 3) What effect does Coke-Pepsi competition have on profitability? Who is the winner of this competition? My teacher will only give me credit if the information used in the assignment comes from only the case I sent in the attachments. She also has us submit through turnitin.com FYI.