Using the screen captures attached, the brand website (https://supergoop.com/), and the four P decisions/offerings (explained below), complete the Relationship Quality Worksheet attached for Supergoop.
Be sure to choose examples that apply specifically to the target segment (Active Gen X African-American women that live in sunnier climates in the United States), and make sure your rationale explains why the example is a good match to your target segment.
4 buckets of factors that influence consumers during their decision-making process:
1. the type(s) of value expected from the purchase,
2. the consumers risk evaluation,
3. the consumers level of involvement, and
4. the consumers approach to decision-making.
