Refer to the following link and attachments and answer the following:
https://www.investopedia.com/articles/personal-finance/111015/story-uber.asp
Customers dissatisfaction as a driver for disruption. Do you think traditional taxi service was aligned with customer expectations? What were the taxis missing and why? What was the job to be done?
Uber international expansion is taking time, meanwhile local companies are replicating the model (Careem, Gojek, Cabify …). The Uber “Good things” can be replicated by the taxi services.
Why the taxis were/are rejecting them?
What are the reasons for them not to accelerate adoption giving space for being disrupted?
