Prepare a business overview document for a commercially viable GOSPEL live music event in the uk..
Carry out research into the GOSPEL live music market, potential competitors and the target market
Incorporate research (included but not limited to market & industry data and case studies) into a business rationale to develop and justify a live event concept, name, target market and USP and the potential for commercial success.
Include a reference list and bibliography showing sources cited and research
Present a well-researched rationale for the methodological practices that have informed creative approaches to planning and marketing a music industry activity, contextualising the choices in terms of target audience and commercial success
