Research current fashion brands and discuss how certain brands successfully communicate their brand concepts and personalities, while others do not. Support your points by providing visuals that show examples of the brand identity symbols reviewed in this module.
Please discuss the following with your peers:
1. Share three examples of brands that have successful branding. Include examples of their visual identity symbols (logos, colors, symbols, packaging, signage, etc.).
Specifically, for each brand, analyze the following:
o How do the typeface, font size, and other logo elements reflect the brand concept and personality?
o How do the colors used in the branding reflect the brand concept and personality?
o How do packaging and signage effectively communicate the brand concept and personality?
o How does the message tone and style reflect the brand concept and personality?
o How easily readable and memorable are the brand elements?
2. Share three examples of brands that have less successful branding. Include examples of their visual identity symbols (logos, colors, symbols, packaging, signage).
Specifically, for each brand analyze the following:
o How do the typeface, font size, and other logo elements reflect the brand concept and personality?
o How do the colors used in the branding reflect the brand concept and personality?
o How do packaging and signage effectively communicate the brand concept and personality?
o How does the message tone and style reflect the brand concept and personality?
o How easily readable and memorable are the brand elements?
3. Based on your analysis and examples, what do you think are the most important considerations a brand should make when developing branding elements?
