(i) Describe the process that P&G should follow with regard to the requisite links in the value chain for ChocoCake. What will drive the decisions related to which activities will be internalized and which will outsourced? Similarly, what will determine the location of the various activities? What mode of entry (or modes of entry) would likely result in the greatest success for ChocoCake in Brazil.
(ii) Describe the process that you would recommend P&G follow to decide on the best organizational structure to implement an effective strategy for ChocoCake? Where factors would influence decisions related to such key activities as product development and marketing
(iii) What criteria would influence P&G’s selection of candidate product/market(s) (that is, a product offering targeting a consumer market) from ChocoCakes’ product portfolio. What types of factors should they consider in selecting product markets and adapting products?
(iv) What sorts of changes to their target marketing strategy should P&G consider? How might they be required to change their strategy to accommodate economic and cultural factors? How might segmenting and positioning for ChocoCake products change?
