example of the presentation https://youtu.be/VCvbTNlL15Q
Your manager has asked you to research the operations of a major competitor of your company, in view of developing a better understanding of the underlying causes of its business success, manifest in strong competitive edge over other competitors, and higher than industry-average profitability. Your manager requires you to examine the key success factors of this industry, and the sources of competitive advantage of this rival company and to make a brief presentation of your findings.
1. Briefly explain the meaning of competitive advantage and key success factors in the context of strategic management.
2. Choose a large, successful, Australian company and examine how its managers have used the four bases of competitive advantage, discussed in class and in the textbook on pp 96-100, to achieve competitive advantage.
3. Define VRIO analytical framework and explain how it is used in strategic analysis. Apply VRIO to analyse the competitive advantage of the company, and to decide whether or not it is sustainable in the long term.
4. Is a company with a sustainable competitive advantage likely to contribute to the environment, society and the common good? Why, or why not? Find and present examples of such contributions from the company you have researched.
5. Examine the business strategy of the company as well as its functional strategies. Are these two levels of strategies aligned? Explain why companies with aligned business and functional level strategies are better suited to achieve their organisational objectives and strategic plans?
