A primary requirement in this course is to produce a proposal for a new product or service of an existing company. Review the entire proposal project to become familiar with the requirements and understand what is expected for this project.
The complete project details are located on the Course Proposal Project Details page.
To get started, this week you will select an existing company you feel would benefit from expanding either its product line or services and submit your chosen company and idea in essay format for instructor approval.
Research and find an existing company you believe would benefit from expanding either its product line or services. You will submit your chosen company and idea in an essay to this assignment.
You want to ensure you select a company that you can retrieve the information you need, such as an organization chart, mission, vision, descriiptions of products or services, and financial reports (balance sheet and income statement).
Write an essay, in your own words (cite where appropriate) and in at least 250 words in APA format on the following prompts:
Your selected company name (include link(s) to the company, and its annual report to investors for public corporations) and describe the history of the company and include its mission and vision statement.
Describe your potential idea (you want an idea that you can present and persuade to your boss and senior leadership). You don’t need all the logistics yet, just outline your idea.
