Individual Case Study I — Planning a New Launch Program (Chapter 5, page 129)
Cases should be 2-3 pages in length and include a one-page summary and review of the case prior to answering any and all discussion or review questions. The case summary is meant to inform the reader of what the case was about and and what the main themes and points of the case were. The subsequent one to two pages should focus on answering the questions posed, including personal insight, example, and opinions, This should be done in essay format and follow in the same style and format as your first page summary. The questions themselves should not be included.
