What are the common types of errors encountered in defining a marketing research problem?

Words: 123
Pages: 1
Subject: Uncategorized

1. What is the first step in conducting a marketing research project?
2. Why is it important to define the marketing research problem appropriately?
3. What are the common types of errors encountered in defining a marketing research problem?
4. Does the healthcare environment make defining the research problem more or less difficult? Why?

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