FEEDBACK FOR THE EDITING OF THE THESIS:
The introduction to be restructured
Start of what is the purpose of the thesis What is the topic and why is the topic is important
Literature review:More structured and focused
Clayton christenson theory of disruptive innovation for example
AI is changing the way of doing business and requires a number of transformation
What facilitates the transformation
MORE STRUCTURED AND FOCUSED
Putting informations in a structured way and write a little paragraph to connect the dots and the sections
The role of AI and the impact of marketing capabilities
The empirical analysis is to bring some insight from real people
1st part Choose an industry
The impact of AI on the industry chosen putting some statistics and data
2nd part : We use qualitative research in particular we use interviews making a table and collect database and send regressions
List the main findings and restructure them into paragraphs according to the main data.
