The purpose of this assignment is to evaluate your ability to apply, analyze, and synthesize
the information in this course to new pieces of information. It is related to the following
objectives of the course:
1. Analyze consumer behavior involved in the selection, purchase, use, and choice of
products or services.
2. Explain sound consumer decision-making in the current economic environment.
3. Explain defensive tactics that consumers can take in response to ethical and social
responsibility violations in advertising and promotion.
4. Evaluate how personality, lifestyle, and attitude impact buyer behavior and influence
marketing practices.
5. Write clearly and concisely about consumer dynamics in the marketplace and
apply related information and personal experiences to course concepts.
6. Write effectively about exploitation and other issues that take place in the marketplace
with respect to the legal and regulatory environment, both nationally and
internationally.
7. Compare and contrast in writing evolving concepts related to consumer behavior in
the global environment, such as social class, ethnic/racial subcultures, exploitation,
age, culture, cultural symbols, values, emerging and changing consumer cultures in
transitional economies, and branding
You are asked to find, read, and use various journals, trade publications, online resources,
and articles related to the content of this course and develop a paper that summarizes,
analyzes, discusses, and compares and contrasts concepts from your research
