Your course project is a RESEARCH project. Once approved, write a research paper on your approved topic. Write this according to the grading rubric provided. The following link is great about how to write a research paper. That said, a few tips: Do not use “I” in a research paper. Your paper is about your research, not you. Do not state opinions or try to “fix” something. Simply, tell the reader what the research says, and answer the question “So what?”–what conclusion should your audience draw, based on your research?
Length: 5-7 (title page, abstract (if included), references, graphs, etc. do not count towards page count)
Sources: Six (6) academic/peer-reviewed/primary resources.
For this project, you will write a research paper in APA format on a company that you are familiar with. Include the following information in your paper:
Company Overview
What are the name and mission statement of the company?
What is the history of the company up through the present day? Summarize major events and discuss how those major events affected the company.
Marketing
Discuss their marketing and distribution strategies. Provide examples to support your statements.
Ethical Decision Making
Provide at least one example that demonstrates what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a good ethical decision.
Provide at least one example that demonstrates what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a poor ethical decision.
Financials
Where does the company stand financially? Are they losing money or making a profit?
Include at least one of the following financial statements: Income Statement, Balance Sheet, Cash flow Statement. The statement must be within the last 3 years.
Discuss the good and/or bad effects that the current pandemic has had on the company thus far. Provide examples.
