Discussion – Ubiquitous or Expansion Strategies and Social Media Marketing
Initial post 250 words and 1 scholarly resource
2 initial peer replys *****I WILL UPDATE ORDER WHEN I RECEIVE MY PEER REPLYS.
EACH PEER REPLY IS 150 WORDS, one peer needs a scholarly resource
REVIEW
Review the assigned reading and media to prepare for this discussion.
Technology’s Long Tail | Chris Anderson (link provided) [https://www.ted.com/talks/chris_anderson_technology_s_long_tail]
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution From 2000 to 2015 and an Agenda for Future Inquiry (attached below labeled as “download-4”)
Requirements
Initial Post: 250 words / ONE SCHOLARLY RESOURCE
RESPOND
The discipline of marketing over the last few years has transformed faster than most other aspects of business. Social media and mobile marketing influence consumer decisions and drive many purchase options.
Give an example of a successful use of ubiquitous strategy. Give an example of a successful use of expansion strategy.
Should Pauline of the Just Us! Coffee Roasters Co-op consider a ubiquitous or expansion strategy? Explain.
Pauline of the Just Us! Coffee Roasters Co-op is considering increasing their marketing budget by an increase of 5% for the independent sales segment. In the prior year, the budget was approximately 1% of independent sales ($20,000 of $2,248,850). The 4% increase is significant and would bring the annual budget to $112,727 (calculated based on exhibit 10 of the case).
Describe potential marketing strategies that you might use to justify the budget increase and explain your reasoning.
Describe potential e-commerce or social media-related strategies that she should consider.
From these strategies, pick some that could be implemented, and explain why you picked them.
Requirements
Initial Post: 250 words 1 scholarly resource
DISCUSS
Post at least two substantive responses to your colleagues. Responses could include suggestions for further resources, questions of clarification, or providing context and insight. Avoid simple posts of agreement; if you agree, explain why, and then thoughtfully further the conversation.
It is important to include at least one industry authoritative or scholarly source per discussion. Textbooks and online resources (e.g., wikipedia, investopedia, blogs, smallbuschron, online magazines are not scholarly resources) are not considered scholarly sources. Scholarly articles are peer-reviewed and can be obtained in the APU online library or through Google scholar.
Requirements
Respond to a minimum of two posts
Response to Peers: 150 words each / one reply needs a scholarly resource
APA formatting where specified
***WILL UPDATE WHEN PEER REPLYS ARE RECEIVED SO YOU MAY ADD REPLY’S
1st peer reply
reply here 150 word min
2nd peer reply
reply 150 word min (one of the replys needs a scholarly citation)
