Prepare a Book Report of the Reading “The Idea of the University” by Newman, John Henry. Apply the following format as you write: I. Basic Knowledge: Identify three ways in which this book distinctively advanced your theoretical knowledge of the Rhetoric & Philosophy of Communication. II. Metaphor and Argument: A. State the central question(s) of scholarly inquiry guiding the book. B. Locate the dominant metaphor or metaphorical pattern and relate it to the key scholarly argument you encountered in the book. C. Respond to the book’s position as exemplified by the metaphor-argument connection making explicit your own rhetorical / philosophical standpoint (assumptions, biases, perspectives, etc.) III. Relevance: Make a case for the relevance of this book to the Communication classroom and the market place. In what ways can you appropriate and apply what you have learned?
