Write a creative brief on AMAZON PRIME, this is a document that allows you to brief a creative team on a project. This guides their thinking and ideation. The more concise and direct a brief is, the better.
A couple industry vocab words for you:
• Scope: A scope of work outlines the exact work a brand is hiring you to do. This is a legal document that ensures advertising agencies deliver what’s being paid for, without being asked to over-deliver by clients.
• Billable time: If you chose to work in PR or advertising, chances are you will have to meticulously track your time every day. Because the work we do is being billed back to clients, you’ll have to track exactly how much time you’re spending on tasks and what you were doing. That time then gets subtracted from the project budget or billed back to the client.
FOLLOW THESE INSTRUCTIONS:
1. https://www.youtube.com/watch?v=DLCarzQFwXY
2. Example 1 Creative Brief.docx (ATTACHED)
3. Example 2 Creative Brief.docx (ATTACHED)
