This week`s case concerns Patagonia`s goal to be carbon neutral by the 2025. Bear in mind that the case was written in 2018! The purpose of the case is to present an example of a mission-driven company with a history of social responsibility as it wrestles with one of the most pressing and complex environmental issues in history. Our review of this case will allow insight into how a firm sets such audacious goals, how it moves its organization, processes, culture and leadership towards that goal, and what external and internal factors allow it to move in this direction. Patagonia seeks to reduce emissions to zero while while still growing its company. It also wants to achieve carbon neutrality in such a way that other interested companies can replicate. The question for the prep paper: Evaluate Patagonia`s plan to become carbon neutral by 2025 and whether it can establish pathways that other firms can replicate. In answering this question, consider Patagonia`s unique history, structure and mission and whether these qualities can be emulated. Please make sure there is a clear understanding of who the customers are + what the value proposition is + how the company does it.
