This mid-term will allow you the opportunity to start putting into
practice what you have learned in class, by sharing your initial progress on
the creation of your own e-commerce site. Each question is worth 20
points (for a total of 100) and I have added a bonus question worth 10 points.
The type of items I want
to sell are sneakers and clothing similar to Stockx
MID-TERM QUESTIONS
1.
Describe the business proposal
for your online commerce site. What are you planning to sell, and why?
(20 pts.)
2.
What competitive advantage(s)
do you have or bring that will allow you to differentiate your product or
service versus the competition? (20 pts.)
3.
Who is your target audience?
And why did you identify and select that audience? (20 pts.)
4.
What platform will you be using
to create your e-commerce site, Wix or Shopify? Why? (20 pts.)
5.
How are you planning to market
and promote your online store? (Be as specific and detailed as possible). (20
pts.)
6.
If you already have it, can you share the URL of your store (even if it
is in a rough draft form). (BONUS: 10 pts.) – If
you can create a rough draft shopify or wix website
As you consider the questions, please try to be as specific and
detailed as possible. I expect each answer (except question 4 and the
bonus question) will probably require at least 2-3 paragraphs to properly
address it.
As you draft the answers, an effective and persuasive way to
phrase them is to take the point of view of an entrepreneur seeking
investors. (That is, if you were pitching your idea to a group of
potential investors, how would you convince them that the idea is
