Marketers use segmentation bases, or variables, to divide a total market into segments. There are five general segmentation bases detailed in your text (geographic, demographic, psychographic, benefit, and usage-rate). Describe what base or bases a company or industry uses to segment its market. For example, a company selling women’s clothes, such as Ann Taylor, is obviously segmented by gender but it also segments by possibly age or profession as well (demographic base). Please end the post by indicating what source(s) were used. Please do not use Wikipedia or social media (e.g., Facebook) and use at least one source other than the textbook.
