Client Overview: Luxe & Co.

Luxe & Co. is an exclusive high-end boutique, specializing in luxury fashion and accessories.
Positioned alongside brands like Hermès and Louis Vuitton, Luxe & Co. offers timeless elegance,
superior craftsmanship, and exclusivity.
Brand Identity & Target Audience:
Luxury, sophistication, and exclusivity define the Luxe & Co. brand.
The brand caters to affluent, fashion-conscious consumers who value heritage, craftsmanship,
and status.

Customers seek more than just products—they seek an aspirational lifestyle.
Assignment Deliverables:

Creative Concept Proposal (600 – 800words)
Core Message: What is the single, powerful idea that defines the Luxe & Co. brand?
Visual Style: Describe the aesthetic—minimalist, cinematic, high-fashion editorial, etc.
Tone & Emotion: What feelings should the video evoke? Prestige? Desire? Elegance?
Narrative Approach: Will the video tell a story, use testimonials, or focus on striking visuals?
A memorable tagline that encapsulates Luxe & Co.’s brand identity.
Evaluation Criteria:

Clarity & Strength of Concept (40%) – Does the idea effectively communicate Luxe & Co.’s brand
essence?

Creativity & Originality (30%) – Is the concept fresh and engaging?
Visual & Emotional Impact (20%) – Does it create a strong connection with the audience?
Presentation & Professionalism (10%) – Is the concept well-articulated and visually cohesive?