Executive Summary Industry Dynamics (External Analysis) Situation Analysis (Internal Analysis) Solution Criteria Solution Alternatives Evaluation Matrix: This criterion is linked to a Learning Outcome. Solution alternatives are evaluated accurately (e.g., in a matrix or pro-con list). Moreover, the winning solution should be clear and obvious!
Implementation Overview, Issues, and Competitor Responses: summarizes tactical actions (the steps to be taken, ideally with a timeline) and strategic action (bigger-picture goals).
Identifies key implementation issues across the organization.
What are some of the things that could go wrong? Why are these important? What are steps that can be taken to mitigate these risks? Identifies impact to competitive advantages and expected competitor responses. Case study is attached
