Based on the attached video, how to acquire and retain customers:
What tools can be used to understand why a customer visits the online store but does not complete a purchase?
Why is it important to know the number of customers coming from organic traffic versus advertising traffic, and what technology can be used to identify which applications led the customer to visit?
What is an advertising identifier, and how has Apple influenced the concept of the advertising identifier?
What is Cohort Analysis, and what is its benefit in digital marketing?
(Note: If you wish to write “Cohort Analysis” in English, you can use the term as is.)
